ENDCAPS™ / Digital Merchandising Awards of Distinction
The ENDCAPS™ are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.
We’ve launched a special edition of the ENDCAPS™ Awards, recognizing digital shelf leadership among attendees of the Digital Shelf Summit 2026 in Atlanta and the broader Digital Shelf Institute community.
This exclusive edition celebrates excellence across all product categories, spotlighting those driving best-in-class digital merchandising and PDP execution.
Check out our Special DSS 2026 Edition Playbook and Awards below:
Special DSS 2026 Edition PLAYBOOK
for PDP Awards & Insights
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Congratulations to our Special DSS 2026 Edition Best-In-Class PDP Award Winners!
Congratulations to our Special DSS 2026 Edition PDP Finalists!
2026 AMAZON US PDP FINALISTS
2026 AMAZON UK PDP FINALISTS
2026 AMAZON CA PDP FINALISTS
2026 WALMART US PDP FINALISTS
2026 TARGET US PDP FINALISTS
Want to learn how they won and how you can win, too?
Did you receive your awards?
For PDP Finalists, all associated team members and agency partners will receive individual digital certification badges.
For Best-In-Class PDP Award Winners, each CPG team will receive one physical ENDCAP award and all associated team members and agency partners will receive individual digital certification badges.
If you are a member of the teams or agencies behind the PDP Finalists and/or Best-In-Class PDP Award Winners and have not yet received your badges or team trophy, please contact us using the form below.
Congratulations to our Special DSS 2025 Edition Best-In-Class PDP Award Winners!
Congratulations to our Special DSS 2025 Edition PDP Finalists!
2025 AMAZON PDP FINALISTS
2025 WALMART PDP FINALISTS
2025 TARGET PDP FINALISTS
Want to learn how they won and how you can win, too?
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Overview
Our Special DSS 2026 Edition Awards Program recognizes US, Canada and UK brands with outstanding Product Detail Pages (PDPs) on Amazon US, CA and UK, Walmart.com and Target.com across ANY AND ALL PRODUCT CATEGORIES.
Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per category by retailer for review to ensure no deserving products are left out for consideration.
Both nominated and top-selling product PDPs on Amazon US, CA and UK, Walmart.com and Target.com will be reviewed for a chance to be shortlisted as PDP Finalists by retailer and then ultimately, top 2 Best-In-Class PDPs by retailer.
All nominated PDPs will be featured in a comprehensive cross-category benchmarking report. This report, along with a corresponding PDP playbook, will be shared with all nominating teams, providing insights into how their PDPs compare across the industry and offering actionable strategies for further enhancement.
Through ENDCAPS™, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.
PDP Finalist Distinction
All winning team members for PDP Finalists will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.
Top 2 Best-In-Class PDP Awards
In addition to a special digital ENDCAPS™ Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer platform will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.
Evaluation Process
All nominated and top-selling products’ PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of PDP Finalists by retailer platform.
Content
Completness
Shopper
Centricity
Mobile
Readiness
SEO
Optimization
Social
Integration
Growth
Incrementality
The shortlisted PDP Finalists by retailer platform for the Special DSS 2026 Edition Awards program will be notified in May 22, 2026.
The Jury will then review the shortlist of finalists to select the top 2 Best-In-Class PDPs by retailer platform.
In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from scoring those PDPs.
This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.
The top 2 Best-In-Class PDPs by retailer for the Special DSS 2026 Edition Awards program will be announced at the Summit on May 28, 2026.
Jury
Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.
With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.
Chris Perry
firstmovr
Lauren Livak Gilbert
Digital Shelf Institute
Oskar Kaszubski
firstmovr
Amanda Wolff
ProductWind
Dale Calvert
Montclairity
Eli Orkin
Vizit
Todd Hassenfelt
Colgate
Oliver Bradley
Neem