SPECIAL DSS 2025 EDITION

ENDCAPS™ / Digital Merchandising Awards of Distinction

2026 Call for PDP Nominations: APRIL 2026

The ENDCAPS™ are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.

We launched a special edition of the ENDCAPS™ Awards, recognizing digital shelf leadership among attendees of the Digital Shelf Summit 2025 in New Orleans and the broader Digital Shelf Institute community.

This exclusive edition celebrates excellence across all product categories, spotlighting those driving best-in-class digital merchandising and PDP execution.

Check out our Special DSS 2025 Edition Playbook and Awards below:

Special DSS 2025 Edition PLAYBOOK
for PDP Awards & Insights

Complete the form below to access your FREE copy of our Special DSS 2025 Playbook for PDP Awards & Insights, the recording of the 2025 Special DSS 2025 Edition PDP Awards & Insights Summit and our Cross-Category PDP Benchmark Insights Exec Summary!

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Congratulations to our Special DSS 2025 Edition Best-In-Class PDP Award Winners!

Congratulations to our Special DSS 2025 Edition PDP Finalists!

2025 AMAZON PDP FINALISTS

2025 WALMART PDP FINALISTS

2025 TARGET PDP FINALISTS

Want to learn how they won and how you can win, too?

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Overview

Our Special DSS 2025 Edition Awards Program recognizes U.S. brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com and Target.com across ANY AND ALL PRODUCT CATEGORIES.

Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per category by retailer for review to ensure no deserving products are left out for consideration.

All nominated PDPs will be reviewed for a chance to be shortlisted as top 3 PDP Finalists by retailer and then ultimately, 1 Best-In-Class PDP by retailer.

All nominated PDPs will be featured in a comprehensive cross-category benchmarking report. This report, along with a corresponding PDP playbook, will be shared with all nominating teams, providing insights into how their PDPs compare across the industry and offering actionable strategies for further enhancement.

Recognition

Through ENDCAPS™, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.

Top 3 PDP Finalist Distinction
All winning team members for Top 3 PDP Finalists by retailer will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.

Best-In-Class PDP Awards
In addition to a special digital ENDCAPS™ Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.

Evaluation Process

All nominated PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of top 3 PDP Finalists by retailer.

Content
Completness

Shopper
Centricity

Mobile
Readiness

SEO
Optimization

Social
Integration

Growth
Incrementality

The shortlisted Top 3 PDP Finalists by retailer for the Special DSS 2025 Edition Awards program will be notified by April 22, 2025.

The Jury will then review the shortlist of finalists to select the Best-In-Class PDP by retailer.

In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from scoring those PDPs.

This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.

The Best-In-Class PDPs by retailer for the Special DSS 2025 Edition Awards program will be announced at the Summit on April 30, 2025.

Jury

Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.

With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.