- Who Can Win and/or Nominate: Brands, agencies, and solution providers with PDPs in the specified sub-categories on Amazon.com, Walmart.com and Target.com.
- Nomination Permissions: Each brand representative (manufacturer and/or agency) may nominate two (2) PDPs for each of Amazon.com, Walmart.com and Target.com per brand per sub-category (minimum of one (1) PDP nomination required; maximum of six (6) PDPs in total permitted). Nominations will be de-duped so that each nominated PDP is only reviewed one time.
- Additional Requirements: PDPs must be publicly accessible and must be actively maintained for accuracy and engagement at the time of submission.
- No Entry Fee: Participation in the 2025 ENDCAPS™ Household Awards program is entirely free of charge, making it accessible to all eligible brands, agencies, and solution providers.
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