WHAT IS ENDCAPS?
The ENDCAPS are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising and PDP activation.
METHODOLOGY
The Endcaps methodology evaluates digital shelf excellence using a data-driven framework across key performance dimensions. Each SKU is assessed on multiple criteria based on publicly available product detail page data. Scores are benchmarked against both category and subcategory averages to reflect relative performance and market competitiveness. The Endcaps methodology evaluates digital shelf excellence using a data-driven framework across key performance dimensions. The Endcaps methodology evaluates digital shelf excellence using a data-driven framework across key performance dimensions.
SKU Ranking Report by Retailer
Overall and module-level SKU rank across Amazon, category, and subcategory.
Category Ranking Report by Retailer
Comparison of category performance across key modules against other categories.
SKU Readiness Report
Module-level scores and ranks benchmarked against category and subcategory to assess digital shelf readiness.
Category Readiness Report
Evaluation combining category ranking and SKU-level performance within the category.
Qualitative Assessment
Expert assessment to identify SKU key improvement opportunities.
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Quantitative Assessment
Company-led analysis to evaluate SKU performance and identify optimization areas.