SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Summer's Eve Feminine Wipes Pack
Company: Prestige Consumer Healthcare
Sensible Portions Charcoal Whitening Toothpaste
Company: The Hain Celestial Group
Lipo Flavonoid Ear Health Supplement
Company: Bridges Consumer Healthcare
Sensodyne Whitening Enamel Toothpaste
Company: Haleon US Services
Centrum Menopause Support Vitamins
Company: Haleon US Services
Catalina Crunch Cinnamon Toast Protein Cereal
Company: Catalina Snacks
Celestial Seasonings Peach Herbal Tea
Company: Hain Celestial Group
Bodyarmor Pineapple Coconut Sports Drink
Company: Coca-Cola
Nutrish Chicken & Vegetable Dry Dog Food
Company: Post Consumer Brands
Nature's Bakery Peach Apricot Fig Bars
Company: KIND Snacks
Pretty Litter Health Monitoring Cat Litter
Company: Pretty Litter
Hill's Sensitive Stomach Dog Food
Company: Colgate-Palmolive
Optimum Nutrition Amino Energy Powder
Company: Glanbia Performance Nutrition
Open Farm Salmon Ancient Grains Dog Food
Company: Open Farm
Fresh Step Low Tracking Multi-Cat Clumping Litter
Company: Clorox
Celestial Seasonings Fruit Tea Sampler
Company: Hain Celestial Group