SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Entenmann’s Cold Foam Creamer
Company: Danone North America
HERSHEY'S Milk Chocolate Bars
Company: The Hershey Company
Cascadian Farms Cinnamon Crunch Cereal
Company: General Mills
Purina Allergen-Reducing Kitten Cat Food
Company: Nestle Purina Petcare
Happy Baby Organic Infant Formula
Company: Keurig Dr Pepper Inc.
Nutrafol Scalp Exfoliating Mask
Company: Nutraceutical Wellness
Optimum Nutrition Sparkling Energy Drink
Company: Glanbia Performance Nutrition
Fabuloso Multi-Purpose Cleaner
Company: Colgate-Palmolive
Aloha Peanut Butter Protein Bars
Company: Project Healthy Living
DaVinci Gourmet Vanilla Cold Brew Stick
Company: Kerry Inc
SOUR PATCH KIDS Candy Variety Pack
Company: Mondelez International
Good Brand Pumpkin Greek Yogurt
Company: Danone North America
Happy Baby Organic Infant Formula
Company: Danone North America
Fabuloso Lavender Floor Cleaner
Company: Colgate Palmolive
Oreo Double Stuf OREO Cookies
Company: Mondelez International
Purina Unscented Clumping Cat Litter
Company: Nestle Purina Petcare
Pure Protein Chocolate Deluxe Protein Bars
Company: Worldwide Sport Nutrition
CLIF Builders Protein Bar Variety
Company: Mondelez International
Fresh Step Heavy Duty Clumping Cat Litter
Company: Clorox
MorningStar Farms Veggie Burger Patties
Company: Hormel Foods
EcoNugenics Citrus Pectin Supplement
Company: Bridges Consumer Healthchare
TheraTears Omega 3 Supplement
Company: Prestige Consumer Healthcare