SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Current ranking: February 1, 2026
Next ranking: March 1, 2026
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Celestial Seasonings Herbal Sleep Tea
Company: Campbell's
Purina Smart Litter Box Monitor
Company: Nestle Purina Petcare
Perfect Hydration Alkaline Drinking Water
Company: Stratus Group
Fabuloso Multi-Purpose Cleaner Pack
Company: Colgate Palmolive
Franklin Sports Pickleball Paddle Set
Company: Franklin Sports
The General's Hot Sauce Hot Sauce Crate Set
Company: ‎ Smoke Hall Foods
Robert Mondavi Cabernet Wine
Company: Constellation Brands
GORILLA GRIP Pet Feeding Mat
Company: Hills Point Industries
Zuke's Peanut Butter Dog Treats
Company: Nestle Purina Petcare
Chateau Ste. Michelle Dry Riesling
Company: Sycamore Partners
Campbell's® C​hunky BBQ Burger Soup
Company: Kellanova
Lil Critters Bone Support Gummies
Company: Lil Critters / Church & Dwight
Amazing Grass Greens Mood Powder
Company: Glanbia Performance Nutrition
NexGard Flea, Tick & Heartworm Chews for Dogs
Company: Boehringer Ingelheim
Arm & Hammer Cat Litter Additive
Company: Church & Dwight
Nordic Naturals Dog Omega Supplement
Company: Nordic Naturals
Purina Lickable Cat Food Toppers
Company: Nestle Purina Petcare
EcoNugenics Magnolia Bark Capsules
Company: Bridges Consumer Healthchare
Fleet Mineral Oil Laxative
Company: Prestige Consumer Healthcare