SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Current ranking: February 1, 2026
Next ranking: March 1, 2026
View all reports
Campbell's® C​hunky Chicken Noodle Soup
Company: Campbell's
Isopure Whey Isolate Powder
Company: Glanbia Performance Nutrition
Royal Canin Dog Probiotic Supplement
Company: Royal Canin
Merrick Chicken Brown Rice Dog Food
Company: Nestle Purina Petcare
Suavitel Fabric Conditioner Bottles
Company: Colgate-Palmolive
Ghost Cherry Limeade Energy Drink
Company: GHOST Beverages
Jabra Wireless Bluetooth Earbuds
Company: Launchbox Creative
Beechnut Fruit Puree Variety Pack
Company: Beech-Nut Nutrition Company
Spinbrush Mario Kids Toothbrush
Company: Spinbrush / Church & Dwight
Essentia Water Peach Mango Hydroboost Water
Company: The Bluebird Group
Phazyme Gas Relief Gels
Company: Prestige Consumer Healthcare
Prevue Hendryx Small Animal Cage
Company: Prevue Pet Products
Dramamine Nausea Stress Lozenges
Company: Prestige Consumer Healthcare
Sensible Portions Veggie Straws Pack
Company: Hain Celestial Group
Waggin' Train Chicken Jerky Dog Treats
Company: Simply Protein for Pets
Nudges Chicken Duck Jerky Dog Treats
Company: Blue Buffalo
SlimFast Protein Shake Bottles
Company: Glanbia Performance Nutrition
Summer's Eve Feminine Refresh Spray
Company: Prestige Consumer Healthcare
Hill's Senior Chicken Cat Food
Company: Colgate-Palmolive
Lil Critters Kids Gummy Multivitamins
Company: Lil Critters / Church & Dwight
Blue Buffalo Crunchy Creamy Cat Treats
Company: General Mills