SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Current ranking: February 1, 2026
Next ranking: March 1, 2026
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Eggo Protein Frozen Waffles
Company: Danone North America
TheraTears Omega 3 Supplement
Company: Prestige Consumer Healthcare
EcoNugenics Citrus Pectin Supplement
Company: Bridges Consumer Healthchare
MorningStar Farms Veggie Burger Patties
Company: Hormel Foods
Fresh Step Heavy Duty Clumping Cat Litter
Company: Clorox
CLIF Builders Protein Bar Variety
Company: Mondelez International
Pure Protein Chocolate Deluxe Protein Bars
Company: Worldwide Sport Nutrition
Purina Unscented Clumping Cat Litter
Company: Nestle Purina Petcare
Oreo Double Stuf OREO Cookies
Company: Mondelez International
Fabuloso Lavender Floor Cleaner
Company: Colgate Palmolive
Happy Baby Organic Infant Formula
Company: Danone North America
Good Brand Pumpkin Greek Yogurt
Company: Danone North America
SOUR PATCH KIDS Candy Variety Pack
Company: Mondelez International
DaVinci Gourmet Vanilla Cold Brew Stick
Company: Kerry Inc
Aloha Peanut Butter Protein Bars
Company: Project Healthy Living
Fabuloso Multi-Purpose Cleaner
Company: Colgate-Palmolive
Optimum Nutrition Sparkling Energy Drink
Company: Glanbia Performance Nutrition
Nutrafol Scalp Exfoliating Mask
Company: Nutraceutical Wellness
Happy Baby Organic Infant Formula
Company: Keurig Dr Pepper Inc.
Purina Allergen-Reducing Kitten Cat Food
Company: Nestle Purina Petcare
Cascadian Farms Cinnamon Crunch Cereal
Company: General Mills
HERSHEY'S Milk Chocolate Bars
Company: The Hershey Company