SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Current ranking: February 1, 2026
Next ranking: March 1, 2026
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Chips Ahoy! Chocolate Chip Cookies
Company: Ghirardelli Chocolate Company
Hello Antiplaque Whitening Toothpaste
Company: Colgate-Palmolive
Huffy Hardtail Mountain Bike
Company: The Huffy Bicycle Company
Optimum Nutrition Cinnamon Roll Protein Powder
Company: Glanbia Performance Nutrition
Deep Eddy Vodka Flavored Lemon Vodka
Company: Heaven Hill
Blue-9 Dog Training Platforms
Company: Blue-9 Pet Products
Post Consumer Brands Rice Cereal for Kids
Company: Post Consumer Brands
Huffy Cruiser Bike Model
Company: The Huffy Bicycle Company
Old Mother Hubbard Peanut Butter Dog Biscuits
Company: Wellness Pet Company
Tiki Cat High Protein Dry Cat Food
Company: Whitebridge Pet Brands
Arm & Hammer Dog Dental Care Kit
Company: Church & Dwight
Tom's of Maine Whitening Toothpaste Tube
Company: Colgate-Palmolive
Frontline Plus Flea & Tick Topical Treatment
Company: Boehringer Ingelheim Animal Health
OxiClean Odor Stain Remover Powder
Company: OxiClean / Church & Dwight
Orajel Mouth Sore Rinse
Company: Orajel / Church & Dwight
ThermaCare Menstrual Heating Pads
Company: Bridges Consumer Healthchare
Arm & Hammer Whitening Fluoride Toothpaste
Company: Arm & Hammer Dental / Church & Dwight
Pet Safe Automatic Self-Cleaning Litter Box
Company: Radio Systems Corporation
Digestive Advantage Probiotic Capsules Digestive
Company: Reckitt
Amazing Grass Greens Superfood Powder
Company: Glanbia Performance Nutrition