Our Mission: To Empower Shelf Confidence
Many in the industry still see the digital shelf as a project—but we see it as a practice. Achieving true digital shelf excellence isn’t a one-time effort; it’s built, refined, and measured over time to keep pace with the demands of today’s marketplace.
While awards for advertising are plentiful, digital merchandising has never had an unbiased platform to recognize and celebrate those who set the standard.
The ENDCAPS™ change that by uniquely spotlighting the benchmarks and best practices essential for lasting digital shelf success, empowering practitioners to continuously innovate, measure, and elevate their digital presence.
The CPG Categories on Display
BEAUTY
Launching Soon...
MAY '25
PET CARE
Launching Soon...
AUG '25
BEVALC
Launching Soon...
DEC '25
MORE CATEGORIES COMING SOON
We Are What We Measure
Content Completeness
Shopper Centricity
Mobile Readiness
SEO Optimization
Social Integration
Growth Incrementality
Partners in the Pursuit of the Perfect PDP...
