Front Page - Endcaps

Our Mission: To Empower Shelf Confidence

Many in the industry still see the digital shelf as a project—but we see it as a practice. Achieving true digital shelf excellence isn’t a one-time effort; it’s built, refined, and measured over time to keep pace with the demands of today’s marketplace.

While awards for advertising are plentiful, digital merchandising has never had an unbiased platform to recognize and celebrate those who set the standard.

The ENDCAPS change that by uniquely spotlighting the benchmarks and best practices essential for lasting digital shelf success, empowering practitioners to continuously innovate, measure, and elevate their digital presence.