ENDCAPS™ / Digital Merchandising Awards of Distinction
The ENDCAPS™ are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.
Check out our 2026 Household Playbook and Awards below:
2026 Household PLAYBOOK
for PDP Awards & Insights
Complete the form below to access your FREE copy of our 2026 Household Playbook for PDP Awards & Insights and the recording of the 2026 Household PDP Awards & Insights Summit!
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Congratulations to our 2026 Household Best-In-Class PDP Award Winners!
Congratulations to our 2026 Household PDP Finalists!
2026 AMAZON US PDP FINALISTS
2026 AMAZON UK PDP FINALISTS
2026 AMAZON CA PDP FINALISTS
2026 WALMART US PDP FINALISTS
2026 TARGET US PDP FINALISTS
Want to learn how they won and how you can win, too?
Complete the form below to access your FREE copy of our 2026 Household Playbook for PDP Awards & Insights and the recording of the 2026 Household PDP Awards & Insights Summit!
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Did you receive your awards?
For PDP Finalists, all associated team members and agency partners will receive individual digital certification badges.
For Best-In-Class PDP Award Winners, each CPG team will receive one physical ENDCAP award and all associated team members and agency partners will receive individual digital certification badges.
If you are a member of the teams or agencies behind the PDP Finalists and/or Best-In-Class PDP Award Winners and have not yet received your badges or team trophy, please contact us using the form below.
Congratulations to our 2025 Household Best-In-Class PDP Award Winners!
Congratulations to our 2025 Household PDP Finalists!
2025 AMAZON PDP FINALISTS
2025 WALMART PDP FINALISTS
2025 TARGET PDP FINALISTS
Overview
Our 2026 Household Awards Program recognizes US, Canada and UK brands with outstanding Product Detail Pages (PDPs) on Amazon US, CA and UK, Walmart.com and Target.com across eight key household sub-categories.
Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per household sub-category by retailer for review to ensure no deserving products are left out for consideration.
Both nominated and top-selling product PDPs in each household sub-category on Amazon US, CA and UK, Walmart.com and Target.com will be reviewed for a chance to be shortlisted as PDP Finalists by retailer and then ultimately, top 2 Best-In-Class PDPs by retailer.
Diapers
& Wipes
Laundry
Care
Paper
Goods
Household
Cleaners
Dish
Care
Air
Fresheners
Food Storage
& Trash Bags
Vanity
"Wild Card"
*Sub-categories were selected as an evaluation criterion to provide consistency in scoring across the five retailer platforms and across PDP capabilities. The specific sub-categories for the 2026 Household Awards were selected based on POS sales and digital merchandising maturity from top omnichannel categories.
To allow for as much inclusivity in the Awards as possible, the Pantry “Wild Card” category was created to include nominations for products outside of the primary awards sub-categories. Pantry “Wild Card” nominations are eligible for both PDP Finalist distinctions and top 2 Best-in-Class PDP Awards by retailer platform.
Categories considered for inclusion will be continually evaluated for future awards programs.
Through ENDCAPS™, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.
PDP Finalist Distinction
All winning team members for PDP Finalists will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.
Top 2 Best-In-Class PDP Awards
In addition to a special digital ENDCAPS™ Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer platform will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.
Evaluation Process
All nominated and top-selling products’ PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of PDP Finalists by retailer platform.
Content
Completness
Shopper
Centricity
Mobile
Readiness
SEO
Optimization
Social
Integration
Growth
Incrementality
The shortlisted PDP Finalists by retailer platform for the 2026 Healthcare Awards program will be notified in March 18, 2026.
The Jury will then review the shortlist of finalists to select the top 2 Best-In-Class PDPs by retailer platform.
In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from any Awards sub-categories where their organization’s PDPs are competing.
This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.
The top 2 Best-In-Class PDPs by retailer for the 2026 Household Awards program will be announced at the Summit on March 26, 2026.
Jury
Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.
With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.
Chris Perry
firstmovr
Lauren Livak Gilbert
Digital Shelf Institute
Oskar Kaszubski
firstmovr
Amanda Wolff
ProductWind
Dale Calvert
Montclairity
Eli Orkin
Vizit
Todd Hassenfelt
Colgate
Oliver Bradley
Neem