SPECIAL DSS 2026 EDITION

ENDCAPS™ / Digital Merchandising Awards of Distinction

OPEN Call for PDP Nominations: Deadline = May 15, 2026

The ENDCAPS™ are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.

We’ve launched a special edition of the ENDCAPS™ Awards, recognizing digital shelf leadership among attendees of the Digital Shelf Summit 2026 in Atlanta and the broader Digital Shelf Institute community.

This exclusive edition celebrates excellence across all product categories, spotlighting those driving best-in-class digital merchandising and PDP execution.

Check out our Special DSS 2026 Edition Playbook and Awards below:

Overview

Our Special DSS 2026 Edition Awards Program recognizes US, Canada and UK brands with outstanding Product Detail Pages (PDPs) on Amazon US, CA and UK, Walmart.com and Target.com across ANY AND ALL PRODUCT CATEGORIES.

Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per category by retailer for review to ensure no deserving products are left out for consideration.

Both nominated and top-selling product PDPs on Amazon US, CA and UK, Walmart.com and Target.com will be reviewed for a chance to be shortlisted as PDP Finalists by retailer and then ultimately, top 2 Best-In-Class PDPs by retailer.

All nominated PDPs will be featured in a comprehensive cross-category benchmarking report. This report, along with a corresponding PDP playbook, will be shared with all nominating teams, providing insights into how their PDPs compare across the industry and offering actionable strategies for further enhancement.

Recognition

Through ENDCAPS™, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.

PDP Finalist Distinction
All winning team members for PDP Finalists will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.

Top 2 Best-In-Class PDP Awards
In addition to a special digital ENDCAPS™ Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer platform will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.

Evaluation Process

All nominated and top-selling products’ PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of PDP Finalists by retailer platform.

Content
Completness

Shopper
Centricity

Mobile
Readiness

SEO
Optimization

Social
Integration

Growth
Incrementality

The shortlisted PDP Finalists by retailer platform for the Special DSS 2026 Edition Awards program will be notified in May 22, 2026.

The Jury will then review the shortlist of finalists to select the top 2 Best-In-Class PDPs by retailer platform.

In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from scoring those PDPs.

This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.

The top 2 Best-In-Class PDPs by retailer for the Special DSS 2026 Edition Awards program will be announced at the Summit on May 28, 2026.

Jury

Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.

With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.

Chris Perry

Chief Learning Officer
firstmovr

Lauren Livak Gilbert

Executive Director
Digital Shelf Institute

Oskar Kaszubski

Chief Growth Officer
firstmovr

Amanda Wolff

Chief Marketing Officer
ProductWind

Dale Calvert

Partner
Montclairity

Eli Orkin

Chief Marketing Officer
Vizit

Todd Hassenfelt

Global Sr Director
Colgate

Oliver Bradley

Chief Digital Officer
Neem

More Judges
Coming Soon!

OPEN CALL for Special DSS 2026 Edition PDP Nominations

DEADLINE: May 15, 2026

ENDCAPS™ welcome Amazon US, CA and UK, Walmart.com and/or Target.com PDP nominations via the nomination form below from brands, agencies, and solution providers who have developed and managed PDPs for ANY AND ALL PRODUCT CATEGORIES.

Special DSS 2026 Edition Awards Eligibility

Who Can Win and/or Nominate: Brands, agencies, and solution providers with PDPs in the all product categories on Amazon US, CA and UK, Walmart.com and Target.com.
Nomination Permissions: Each brand representative (manufacturer and/or agency) may nominate two (2) PDPs for each of Amazon US, CA and UK, Walmart.com and Target.com per brand per product category (minimum of one (1) PDP nomination required; maximum of ten (10) PDPs in total permitted). Nominations will be de-duped so that each nominated PDP is only reviewed one time.
Additional Requirements: PDPs must be publicly accessible and must be actively maintained for accuracy and engagement at the time of submission.
No Entry Fee: Participation in the ENDCAPS™ Special DSS 2026 Edition Awards program is entirely free of charge, making it accessible to all eligible brands, agencies, and solution providers.

ENDCAPS™ Special DSS 2026 Edition Summit for PDP Awards & Insights

Thursday, May 28, 2026 / 12-1:30p ET

The ENDCAPS™ Special DSS 2026 Edition Summit for PDP Awards & Insights is a virtual event that will both celebrate PDP Finalists and Best-In-Class PDPs by retailer and provide actionable insights into the best practices that led to their digital shelf success.

Attendees will not only witness the achievements of top brands across product categories, but also gain insights to the strategies and levers that can elevate their own digital merchandising efforts.

Summit Highlights

Recognition of Excellence: Join us in honoring the top 10 PDP Finalists by retailer and 2 Best-In-Class PDPs by retailer with both digital badge distinctions and physical awards.
Educational Sessions: Participate in sessions dedicated to analyzing and sharing the best practices behind the winning PDPs, offering attendees actionable insights to drive their own success.
Cross-Category Playbook: Receive a comprehensive playbook as a takeaway, featuring the winning PDPs and outlining the latest best practices across categories. This resource will provide actionable insights to help elevate your own digital merchandising strategies.
Cross-Category PDP Benchmarking Report: See how your PDPs stack up against the industry with a data-driven benchmarking report, offering key comparisons and opportunities for optimization.

And best of all, it’s FREE to attend, and registrants will receive a copy of the recording, cross-category playbook and cross-category PDP benchmarking report!

Special DSS 2026 Edition PLAYBOOK
for PDP Awards & Insights

The Special DSS 2026 Edition Playbook will be made available following the Special DSS 2026 Edition Awards & Insights Summit on May 28, 2026.

Special DSS 2025 Edition PLAYBOOK
for PDP Awards & Insights

Complete the form below to access your FREE copy of our Special DSS 2025 Playbook for PDP Awards & Insights, the recording of the 2025 Special DSS 2025 Edition PDP Awards & Insights Summit and our Cross-Category PDP Benchmark Insights Exec Summary!