ENDCAPS™ / Digital Merchandising Awards of Distinction
The ENDCAPS™ are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.
We’re excited to announce a special edition of the ENDCAPS™ Awards, recognizing digital shelf leadership among attendees of the Digital Shelf Summit 2025 in New Orleans and the broader Digital Shelf Institute community.
This exclusive edition celebrates excellence across all product categories, spotlighting those driving best-in-class digital merchandising and PDP execution.
Learn more about our Special DSS 2025 Edition Awards Program below:
Overview
Our Special DSS 2025 Edition Awards Program recognizes U.S. brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com and Target.com across ANY AND ALL PRODUCT CATEGORIES.
Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per category by retailer for review to ensure no deserving products are left out for consideration.
All nominated PDPs will be reviewed for a chance to be shortlisted as top 3 PDP Finalists by retailer and then ultimately, 1 Best-In-Class PDP by retailer.
All nominated PDPs will be featured in a comprehensive cross-category benchmarking report. This report, along with a corresponding PDP playbook, will be shared with all nominating teams, providing insights into how their PDPs compare across the industry and offering actionable strategies for further enhancement.
Through ENDCAPS™, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.
Top 3 PDP Finalist Distinction
All winning team members for Top 3 PDP Finalists by retailer will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.
Best-In-Class PDP Awards
In addition to a special digital ENDCAPS™ Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.
Evaluation Process
All nominated PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of top 3 PDP Finalists by retailer.
Content
Completness
Shopper
Centricity
Mobile
Readiness
SEO
Optimization
Social
Integration
Growth
Incrementality
The shortlisted Top 3 PDP Finalists by retailer for the Special DSS 2025 Edition Awards program will be notified by April 22, 2025.
The Jury will then review the shortlist of finalists to select the Best-In-Class PDP by retailer.
In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from scoring those PDPs.
This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.
The Best-In-Class PDPs by retailer for the Special DSS 2025 Edition Awards program will be announced at the Summit on April 30, 2025.
Jury
Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.
With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.
Chris Perry
firstmovr
Lauren Livak Gilbert
Digital Shelf Institute
Oskar Kaszubski
firstmovr
Amanda Wolff
firstmovr
Julie Spear
Acadia
Eli Orkin
Vizit
Megan Lippert
OneSpace
Adam Hutchinson
Medium
Todd Hassenfelt
Colgate
Oliver Bradley
Neem
Mike Black
Profitero
More Judges
Coming Soon!
OPEN CALL for Special DSS 2025 Edition PDP Nominations
The ENDCAPS™ welcome Amazon.com, Walmart.com and/or Target.com PDP nominations via the nomination form below from brands, agencies, and solution providers who have developed and managed PDPs for ANY AND ALL PRODUCT CATEGORIES.
- Who Can Win and/or Nominate: Brands, agencies, and solution providers with PDPs on Amazon.com, Walmart.com and Target.com.
- Nomination Permissions: Each brand representative (manufacturer and/or agency) may nominate two (2) PDPs for each of Amazon.com, Walmart.com and Target.com per brand per category (minimum of one (1) PDP nomination required; maximum of six (6) PDPs in total permitted). Nominations will be de-duped so that each nominated PDP is only reviewed one time.
- Additional Requirements: PDPs must be publicly accessible and must be actively maintained for accuracy and engagement at the time of submission.
- No Entry Fee: Participation in the ENDCAPS™ Special DSS 2025 Edition Awards program is entirely free of charge, making it accessible to all eligible brands, agencies, and solution providers.
ENDCAPS™ Special DSS 2025 Edition
Summit for PDP Awards & Insights
Wednesday, April 30, 2025 / 12-1:00p ET
The ENDCAPS™ Special DSS 2025 Edition Summit for PDP Awards & Insights is a virtual event that will both celebrate PDP Finalists and Best-In-Class PDPs by retailer and provide actionable insights into the best practices that led to their digital shelf success.
Attendees will not only witness the achievements of top brands across product categories, but also gain insights to the strategies and levers that can elevate their own digital merchandising efforts.
Summit Highlights
- Recognition of Excellence: Join us in honoring the top 3 PDP Finalists by retailer and Best-In-Class PDP by retailer with both digital badge distinctions and physical awards.
- Educational Sessions: Participate in sessions dedicated to analyzing and sharing the best practices behind the winning PDPs, offering attendees actionable insights to drive their own success.
- Category Playbook: Receive a comprehensive playbook as a takeaway, featuring the winning PDPs and outlining the latest best practices across each category. This resource will provide actionable insights to help elevate your own digital merchandising strategies.
- Cross-Category PDP Benchmarking Report: See how your PDPs stack up against the industry with a data-driven benchmarking report, offering key comparisons and opportunities for optimization.
Special DSS 2025 Edition PDP Finalists by Retailer
TO BE ANNOUNCED April 22, 2025
Best-In-Class PDP Awards by Retailer to be announced at the ENDCAPS Special DSS 2025 Edition Summit for PDP Awards & Insights
Wednesday, April 30, 2025 / 12-1:00p ET