ENDCAPS: Digital Merchandising Awards of Distinction
The ENDCAPS are independent, unbiased industry awards celebrating and elevating brands for best-in-class digital merchandising activation, but also providing a platform to share the latest best practices in order to empower all industry leaders to elevate their digital merchandising standards.
Learn more about our 2025 Healthcare Awards Program below:
Overview
Our 2025 Healthcare Awards Program recognizes U.S. brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com and Target.com across eight key healthcare sub-categories.
Brands, agencies and/or solution providers are permitted to nominate up to two PDPs per grocery sub-category by retailer for review to ensure no deserving products are left out for consideration.
Both nominated and top-selling product PDPs in each grocery sub-category on Amazon.com, Walmart.com and Target.com will be reviewed for a chance to be shortlisted as top 10 PDP Finalists by retailer and then ultimately, top 3 Best-In-Class PDPs by retailer.
Vitamins & Supplements
Upper Respiratory
Gastro-Intestinal
Pain
Relief
First
Aid
Eye
Care
Oral
Care
Pantry
"Wild Card"
*Sub-categories were selected as an evaluation criterion to provide consistency in scoring across the top three retailers and across PDP capabilities. The specific sub-categories for the 2025 Healthcare Awards were selected based on POS sales and digital merchandising maturity from top omnichannel categories.
To allow for as much inclusivity in the Awards as possible, the Pantry “Wild Card” category was created to include nominations for products outside of the primary awards sub-categories. Pantry “Wild Card” nominations are eligible for both top 10 PDP Finalist distinctions and top 3 Best-in-Class PDP Awards by retailer.
Categories considered for inclusion will be continually evaluated for future awards programs.
Through ENDCAPS, brands, agencies, and solution providers gain recognition for digital merchandising excellence and have the unique opportunity to inspire the industry by setting a new standard of PDP activation.
Top 10 PDP Finalist Distinction
All winning team members for Top 10 PDP Finalists will be eligible to receive exclusive digital badges to display their achievements on professional platforms, reinforcing their standing as leaders in digital merchandising excellence.
Top 3 Best-In-Class PDP Awards
In addition to a special digital ENDCAPS Best-In-Class PDP Award badge, each winning team for the Best-In-Class PDP Award by retailer will receive a physical award as a symbol of their accomplishment and commitment to digital merchandising excellence.
Evaluation Process
All nominated and top-selling products’ PDPs will be initially reviewed and scored across specific PDP criteria to select a shortlist of top 10 PDP Finalists by retailer.
Content
Completness
Shopper
Centricity
Mobile
Readiness
SEO
Optimization
Social
Integration
Growth
Incrementality
The shortlisted Top 10 PDP Finalists by retailer for the 2025 Healthcare Awards program will be notified by January 17, 2025.
The Jury will then review the shortlist of finalists to select the top 3 Best-In-Class PDPs by retailer.
In cases where a judge’s affiliated organization is also nominated for an award, any conflicts of interest will be resolved by having judges recuse themselves from any Awards sub-categories where their organization’s PDPs are competing.
This thorough process ensures that the PDP Finalists and Best-In-Class PDPs are objectively recognized and awarded, setting the latest benchmark for the industry.
The top 3 Best-In-Class PDPs by retailer for the 2025 Healthcare Awards program will be announced at the Summit on January 29, 2025.
Jury
Our distinguished panel of judges includes experienced professionals from eCommerce, digital shelf, omnichannel, marketing and beyond.
With a keen eye for best practices, these judges will bring an unbiased and knowledgeable perspective to selecting PDPs that exemplify top performance across the chosen sub-categories.
Chris Perry
firstmovr
Lauren Livak Gilbert
Digital Shelf Institute
Oskar Kaszubski
firstmovr
Amanda Wolff
firstmovr
Julie Spear
Acadia
Eli Orkin
Vizit
Megan Lippert
OneSpace
Adam Hutchinson
Medium
Todd Hassenfelt
Colgate
Oliver Bradley
Neem
More Judges
Coming Soon!
2024 Grocery Program PDP Nominations CLOSED
The ENDCAPS welcome Amazon.com, Walmart.com and/or Target.com PDP nominations via the nomination form below from brands, agencies, and solution providers who have developed and managed PDPs for relevant grocery brands and products in the following sub-categories:
Vitamins & Supplements
Upper Respiratory
Gastro-Intestinal
Pain
Relief
First
Aid
Eye
Care
Oral
Care
Pantry
"Wild Card"
- Who Can Win and/or Nominate: Brands, agencies, and solution providers with PDPs in the specified sub-categories on Amazon.com, Walmart.com and Target.com.
- Nomination Permissions: Each brand representative (manufacturer and/or agency) may nominate two (2) PDPs for each of Amazon.com, Walmart.com and Target.com per brand per sub-category (minimum of one (1) PDP nomination required; maximum of six (6) PDPs in total permitted). Nominations will be de-duped so that each nominated PDP is only reviewed one time.
- Additional Requirements: PDPs must be publicly accessible and must be actively maintained for accuracy and engagement at the time of submission.
- No Entry Fee: Participation in the 2024 ENDCAPS Grocery Awards program is entirely free of charge, making it accessible to all eligible brands, agencies, and solution providers.
ENDCAPS 2024 Healthcare
Summit for PDP Awards & Insights
Wednesday, January 29, 2025 / 12-1:30p ET
The ENDCAPS 2025 Healthcare Summit for PDP Awards & Insights is a virtual event that will both celebrate 2025 Healthcare PDP Finalists and Best-In-Class PDPs by retailer and provide actionable insights into the best practices that led to their digital shelf success.
Attendees will not only witness the achievements of top brands across food and beverage categories, but also gain insights to the strategies and levers that can elevate their own digital merchandising efforts.
Summit Highlights
- Recognition of Excellence: Join us in honoring the top 10 PDP Finalists by retailer and top 3 Best-In-Class PDPs by retailer with both digital badge distinctions and physical awards.
- Educational Sessions: Participate in sessions dedicated to analyzing and sharing the best practices behind the winning PDPs, offering attendees actionable insights to drive their own success.
- Category Playbook: Receive a comprehensive playbook as a takeaway, featuring the winning PDPs and outlining the latest best practices across each category. This resource will provide actionable insights to help elevate your own digital merchandising strategies.
And best of all, it’s FREE to attend, and registrants will receive a copy of the recording and category playbook!
2025 Healthcare PDP Finalists
by Retailer
TO BE ANNOUNCED JANUARY 17, 2025
2025 Healthcare Best-In-Class PDP Awards by Retailer to be announced at the ENDCAPS 2025 Healthcare Summit for PDP Awards & Insights
Wednesday, January 29, 2025 / 12-1:30p ET