SKU Readiness

The Endcaps SKU Readiness report delivers an in-depth assessment of product performance across all PDP modules. Building on the SKU Rankings overview, SKU Readiness provides detailed scores, benchmarks, and optimization insights for every module: Content Completeness, UGC, Incrementality, SEO, Placement, Shopper Centricity, and Mobile Readiness. Each module reveals specific improvement opportunities to help brands strengthen PDP quality, close content gaps, and maximize digital shelf performance across retailers.

Current ranking: February 1, 2026
Next ranking: March 1, 2026
View all reports
Clif Bar Energy Bar Variety
Company: Mondelez International
Seresto Large Dog Flea Collar
Company: Elanco Animal Health
Zesty Pawas Dog Allergy Relief Chews Lamb
Company: Health & Happiness (H&H) Group
RAW SUGAR Sensitive Skin Body Wash
Company: Market Performance Group
Gorton's Crispy Fish Portions
Company: Gorton’s Seafood
Monster Energy Strawberry Energy Drink
Company: Campbell's
Purina Cat Calming Supplements\
Company: Nestle Purina Petcare
BSN Protein Powder Blend
Company: Glanbia Performance Nutrition
Vitafusion Women’s Multivitamin Gummies
Company: vitafusion / Church & Dwight
Lindt Holiday Chocolate Calendar
Company: Mondelez International
HealthyBaby Plant-Based Baby Diapers
Company: Envision Horizons & HealthyBaby
RAW SUGAR Moisture Smoothie Shampoo
Company: Market Performance Group
Britax All-in-One Car Seat
Company: Britax Child Safety, Inc.
BOB Gear Stroller Wagon Canopy
Company: Britax Child Safety, Inc.
Ghirardelli Peppermint Chocolate Squares
Company: Simple Mills
Goody's Pain Relief Powders
Company: Prestige Consumer Healthcare